HOW OUR FIXTURES BUILD INCREMENTAL SALES
ATA builds incremental sales by using only the best fixtures for our impulse merchandising programs:
- Back-to-Back Fixtures
- Produce Fixtures
- Three Prong Canopy Fixtures
- Assembled Cold Case Clip with 8-Prong merchandising strip
- Assembled Stainless Steel Freezer Door Fixtures
Back-to-back fixtures double the item selection and increases incremental sales. It's high visibility and presentation to the customer makes it great for any impulse merchandising program. In addition, it makes it easy for the night stocking crew and allows for versatility with impulse merchandising items because it is displayed away from the shelf.
Produce fixtures fit into the plastic bag dispensers with two prongs to hold the impulse merchandising product, similar to the cup that holds twist ties. This is a great cross merchandising opportunity. For instance, you could place an avocado slicer, a garlic peeler, or a grapefruit knife in this display.
Three-prong canopy fixtures attach to the top of the canopy. These can be placed on meat cases, deli cases, produce displays, dairy sections, and beer, soda, and wine displays. A simple bottle opener in the beer section or steak knives in the meat section can go a long way in building incremental sales.
Assembled cold case clips with an 8-prong merchandising strip attached to the underside lip of the canopy provides a nice vertical-oriented display for use in cross merchandising. Similar to the three-prong canopy fixture, it can be placed in the same sections with excellent results.
Assembled stainless steel freezer door fixtures provide a great opportunity for impulse merchandising programs. These can be used in frozen food sections, dairy cases with doors, and other cold cases with doors (beer and other beverages). For example, you could hang ice cream scoopers and toppings on the merchandising strips and j-hooks in the ice cream section using these fixtures.